I’m a culture journalist turned immersive experiences practitioner and devotee.

Whether it’s projection-mapped spaces, giant LED walls, dome screens, unreal physical environments, augmented reality trails – or any other way of placing audiences inside the universe of a story – I’m into it.

My specialism is collective immersion, which usually means experiences that don’t require a VR headset. I’m a huge advocate of fulldome, launched The Dome Agency at the end of 2025, and also support the Fulldome Creative Network.

As the Immersion Coordinator for Live Cinema UK, I research and produce immersive work and events, with a focus on 360 degree venues and live performance.

I’m part of the international collective Immersive Obsessive, helping others to research, plan and realise their immersive projects.

I also make my own experimental work using 360 degree cameras and domes, and write about immersive for people like the Immersive Experience Network and MusicTech.

Contact me about any of the above.